Every solopreneur has a story hidden within. It may be the story of their struggle to launch into solopreneurism, or perhaps a plan to help others do the same by learning from their mistakes. If you have ever thought about writing a book for your business, the task can seem overwhelming. But, with some guidelines to help you begin and stay focused, you can produce a quality piece of work that adds value to others and can significantly raise your business reputation. Ready to begin? Let’s go!
The best overall piece of advice most every successful writer will share is to start writing. Although hundreds of thousands of books are produced every year, there are many more that stay unwritten. Excuses and obligations come between us and our goal and fragments of book notes get lost in the shuffle. Doubts about our own abilities assail us and we quit before we actually begin. The secret to writing a book is having a process and trusting it enough to follow it to the end.
Choose a Topic
If writing a book for your business as a solopreneur, you will want to choose a topic that resonates with you as well as with your target audience. A book that scratches where others have an itch will catch on and be imminently useful to a wide audience. Such a work will establish you as an authority on your chosen topic and drive consumers to your business.
Construct a Basic Outline
From the explanatory paragraph you wrote above, establish a basic one-page outline. Every story must go somewhere. If you aim at nothing you are guaranteed to hit it every time. If your topic is related to business, most likely it will require a systematic explanation that is easy for readers to follow. This is where an outline is crucial.
Go Where the Story Takes You
Writing is a fluid process. As you research, plan, and put your ideas on paper (or a screen), the story may lead you into unexpected areas. Something you had not previously considered may be required for complete understanding. Whatever you discover in the process of writing, write about it. Be sure it is connected to the overall story and helps tell it; if you have any inkling that it could help tell your story, follow the path and write about it.
Have a Plan for Writing
It’s vital to have a structured plan for writing, and even more vital to stick to it. Writing when the ‘muse’ is on you, or in your spare time on weekends, only leads to unfinished works and ‘if only’ recriminations. Here’s a suggested writing plan:
The Importance of an Editor
Don’t skip this step. Every business engaged in publishing content should be concerned with the impact of their communications. That certainly includes a book you write as a solopreneur that promotes your expertise. Your writing often forms a first impression for your audience, and you only get one chance to make that pivotal first impression. Don’t leave it to chance. A professional editor can work with you to make your story more compelling and clear. They can help with such things as pacing, structure, and basic copyediting to produce your absolute best work.
Get It Out There!
Release your book to the world! Send query letters or copies to prospective publishers, self-publish on Amazon, produce an eBook and make it available on your website, or whatever your chosen venue. But get it out to the reading public and give it a chance to make an impact.