For many authors book promotion is a necessary evil. When I put my author hat on, I totally get this.
Authors constantly seek the best book promotion tools, especially since virtual marketing options change and appear almost daily. In this guest post, award-winning former publicist Sandra Beckwith (@sandrabeckwith) provides five tried-and-true book marketing techniques for you to try.
The Goodreads blog recently published a detailed case study about how Celeste Ng’s second book became a best-seller. “Case Study: How Penguin Press Made ‘Little Fires Everywhere’ a Roaring Success” outlines the publisher’s marketing support, which includes Goodreads activity.
The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing” — John Russell, President of Harley Davidson.
I conclude this series by exploring how you can develop a relationship with your readers over time and build your platform as an author.
Welcome back! Today’s post, the ninth in the “Self-Publish a Book” series is all about writing and self-publishing a great book. Previous Posts: Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8 Formulating your pre-publication marketing campaign If you’ve been building your profile as a writer for some time, you probably have a mailing list […]