Welcome back! Today’s post, the tenth and final in the “Self-Publish a Book” series is all about writing and self-publishing a great book.
Previous Posts: Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8
Build Author Platform and Promote Book
“The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing” — John Russell, President of Harley Davidson.
I conclude this series by exploring how you can develop a relationship with your readers over time and build your platform as an author.
The term “platform” is thrown around a lot in publishing, but simply put, it’s about your ability to reach out to potential readers and get them to buy your book. These days, publishers are handing out book deals to internet celebrities, largely because they have a proven platform—in their case, millions of YouTube subscribers.
Why is building your platform so important?
That’s because there are a million channels through which you can market your book, from social media advertising to search advertising to email campaigns. The list is endless. While many of these channels can be effective, building your own platform reduces your dependency on expensive advertising. You will increase your sales by organically growing your audience.
So how do you go about building your platform?
Okay, this is the harder part. Depending on your genre and target audience, this involves:
Your author website: If people love your book, they’ll immediately Google you to find out more about you. This first step to building your online presence is crucial to keep your fans happy and engaged.
Social media: Social networks like Facebook and Twitter provide an excellent platform for you to interact with your readers. The best way to keep them engaged is by sharing original content: you can write blogs, run a podcast, host contests and give away exclusive gifts. Simply responding to tweets isn’t a bad start.
Mailing list: We already explored email as your most important marketing channel. In the context of your platform, it means you should send newsletters of genuine interest to your audience. Send updates at a reasonable frequency: too often and readers will unsubscribe; leave it too long and you risk losing your fans’ interest.
The idea is to constantly share unique and valuable content with your target audience. This way your existing fans remain loyal and engaged, and you keep expanding your audience as new people come across your work.
That’s the end of the self-publishing a book series. I hope you learned some useful things along the way. This is just the beginning. Have a great day!
This is very insightful. Social media is great for getting your book out. It’s easier to get traffic through social media. However it does get quite expensive when advertising everyday. The dollars start to add up.
However I think the best way to organically get free traffic is through SEO.
Thank you for this.
True that. An email list and SEO are complimentary to social media. Nevertheless, social media is needed nowadays. Even if the prices do go up, with good targeting, you will sow the benefits.
Thanks for stopping by 🙂
Tim Bennett says
I just discovered your final part to the series (I am clearly going to have to find the other parts)
I have just self published an ebook on Kindle.
It was a relatively simple task.
I have had about 250 downloads so far and actually got to be a best selling author with my book getting to #2 in it’s category.
I am giving the book away for free at the moment and using it as a lead generator to my business and website.
I can verify that creating a book and publishing it on Kindle is an excellent part of a business strategy.
Once you do that, you can be known as an author, giving you instant authority, and if you can become a best-seller, even better.
I think you are doing an excellent job of promoting this as a tool in business.
I started this blog as a means of writing my experiences in publishing an ebook for a friend. So, i’m really happy that other bloggers and authors like my story. 🙂
Thanks again for stopping by!